Creating Stronger
Customer Relationships
The Benefits
Reduced price pressure
Relying on price to manage demand can turn into a race to the bottom.
Employees and vendors are stressed to do more with less
Margin erosion
Business
Stability
Less reaction to market fluctuations
Customer retention
Consistent purchase trends
Customer
Loyalty
Creating an emotional bond with the band
Customers open to value
A willingness to pay more
Relevance beyond price and feature
Brand
Differentiation
Relevance beyond price and feature
Preferred for their way of being
Trusted
Customer retention
The Approach
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