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Creating Stronger
Customer Relationships
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The Benefits
Reduced price pressure
Relying on price to manage demand can turn into a race to the bottom
Employees and vendors are stressed to do more with less
Margin erosion
Business
Stability
Less reaction to market fluctuations
Customer retention
Consistent purchase trends
Customer
Loyalty
Relevance beyond price and feature
Customers open to value
A willingness to pay more
Relevance beyond price and feature
Brand
Differentiation
Creating an emotional bond with the brand
Preferred for their way of being
Trusted
Customer retention
The Approach
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